Eco’s concept of the Model Reader illuminates the difference between a platform strategy and product strategy, and helps explain the unique challenges of the former. Does Facebook have an opinion about how it is used? Facebook (or as it is now called, Meta) is one of the most debated companies in history. Critics suggest that the platform exploits base human desires in exchange for attention. They argue executives don’t care how people use their platform as long as they do. Supporters argue that Facebook is merely a mirror image of society at large. For them, negative externalities are a reflection on humanity, not Facebook.