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A framework for understanding how social apps enable users to blur the lines between IRL and virtual performances of the self. Just over a year ago the “metaverse” emerged as a buzzword creeping from the niche of sci-fi fans and tech nerds into mainstream discourses. It even came…
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A framework for understanding the benefits and limitations of different digital identity models. The one question Elon Musk wanted answered before…
A framework for understanding why the best known methods are now accessible to the average user
A framework that helps to understand the relationship between a product and its users as a dynamic equilibrium. In the last quarter of 2021, for the…
A framework that helps us see the value of just enough information.
A framework to help product strategists balance users' short and long term goals. In 2011, Facebook introduced a radical change to users' feeds. Instead…
A framework that analyses people's tastes to keep pace with changes in consumer behaviour. We are in a time of flux. In a few short years people all…
A framework that explains how innovation develops in groups collaborating without consensus. Over the past couple of decades the world has been…
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