This month's Frame: how embodied experiences affect our decisions
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A framework that helps us understand the role the body plays in how people distinguish between different things and make decisions. How do people distinguish between different types of product or service? To design for and market to people successfully, we need a nuanced understanding of how people establish and recognise differences between things.
This month's Frame: how embodied experiences affect our decisions
This month's Frame: how embodied experiences…
This month's Frame: how embodied experiences affect our decisions
A framework that helps us understand the role the body plays in how people distinguish between different things and make decisions. How do people distinguish between different types of product or service? To design for and market to people successfully, we need a nuanced understanding of how people establish and recognise differences between things.