This month's Frame: does it matter if Twitter is “cool”? W. David Marx on big tech as a cultural signifier
stripepartners.substack.com
A framework that explains what makes platform usage desirable, besides the features. In late 2022 Elon Musk announced Twitter would offer “verification” to users for $8/month, expanding access to the blue check mark hitherto exclusive to public figures. “Blue” was sold to Twitter’s user base as a subscription that would protect their identity, boost their presence and provide access to new features.
This month's Frame: does it matter if Twitter is “cool”? W. David Marx on big tech as a cultural signifier
This month's Frame: does it matter if Twitter…
This month's Frame: does it matter if Twitter is “cool”? W. David Marx on big tech as a cultural signifier
A framework that explains what makes platform usage desirable, besides the features. In late 2022 Elon Musk announced Twitter would offer “verification” to users for $8/month, expanding access to the blue check mark hitherto exclusive to public figures. “Blue” was sold to Twitter’s user base as a subscription that would protect their identity, boost their presence and provide access to new features.